Privacy Policy

Updated: November 2025

Columbus Retina LLC (“we,” “us,” or “our”) operates cbusretina.com and

is committed to protecting the privacy of your personal and health

information. This Privacy Policy explains how we collect, use, disclose,

and safeguard your information, including information that may be

protected under the Health Insurance Portability and Accountability Act

(HIPAA).

By using our website, you agree to the practices described in this

policy.

1. Information We Collect A. Non-Medical Personal Information This

includes:

- Name

- Email address

- Phone number

- Information you voluntarily submit through contact or appointment

request forms

- Website usage data (IP address, browser type, device info, pages

viewed, etc.)

B. Protected Health Information (PHI) If you submit medical information

through forms or communication channels on our website—such as

describing symptoms, conditions, previous diagnoses, medications, or

insurance details—this may be considered PHI.

We treat any health-related information you provide through our website

as confidential and handle it consistent with HIPAA requirements.

2. How We Use Your Information We may use your information to:

- Respond to your inquiries or messages

- Schedule or confirm appointments

- Provide information related to your eye care or treatment

- Improve website performance and user experience

- Analyze site traffic for optimization

- Maintain security and prevent fraud

We do not sell your personal information or PHI.

3. HIPAA Notice on PHI A. How We Use and Disclose PHI (HIPAA-Compliant

Uses) We may use or disclose PHI for:

- Treatment: Communicating with you or other healthcare providers

involved in your care.

- Payment: Processing insurance claims or verifying benefits.

- Healthcare Operations: Quality assessment, auditing, compliance, and

administrative purposes.

Any other use of PHI will require your written authorization, unless

otherwise permitted or required by law.

B. Your HIPAA Rights Under HIPAA, you have the right to: - Request

access to your health records - Request amendments to your PHI - Request

restrictions on how we use your PHI - Obtain a list of certain

disclosures of your PHI - Request confidential communications - File a

complaint with us or with the U.S. Department of Health & Human Services

You may exercise these rights by contacting us.

4. Cookies and Website Tracking cbusretina.com may use cookies,

analytics tools (such as Google Analytics), and other tracking

technologies to improve the website.

These tools collect non-medical, non-identifiable data only. We do not

use cookies to store or transmit PHI.

5. Data Security We use reasonable physical, administrative, and

technical safeguards to protect all personal information and PHI we

collect or receive.

However, no method of electronic transmission is completely secure. For

that reason, we encourage you not to submit highly sensitive medical

information through unsecured online forms. You may contact our office

directly for secure communication options.

6. Third-Party Websites Our website may contain links to third-party

websites. We are not responsible for their privacy practices or

content.

7. Children’s Privacy Our website is not intended for children under

age 13, and we do not knowingly collect their information.

8. Changes to This Privacy Policy We may update this Privacy Policy

periodically. Any changes will be posted with an updated “Last

Updated” date.

9. Contact Us If you have questions about this Privacy Policy or wish

to exercise any of your HIPAA rights, please contact Columbus Retina

LLC.